The Real Voices Media network has been serving social media users apolitical and non-ideological content to build up big social media followings.
This seemingly apolitical network is actually part of a plan by progressives to help them come election time.
When activated, this network will be used to boost the Democrats.
Progressive strategists have quietly built a massive network of social media communities in political battleground states that can activate ahead of elections and policy fights, Axios has learned.
Why it matters: The network, operating under the name Real Voices Media, uses apolitical, to build up audiences. It then leverages the crowd on behalf of clients in what experts say is a potent persuasion strategy. President Biden and Michigan Gov. Gretchen Whitmer are beneficiaries.
What’s happening: Facebook and Instagram users in Michigan started seeing ads last month promoting stories by a new news site, the Main Street Sentinel.
The aggregated content — from both news sources and the White House itself — touched on skyrocketing gas prices and broader price inflation, blaming corporate price gouging and Russia’s invasion of Ukraine and mirroring lines from the Biden administration.
It is unclear who is behind the network. The publisher behind it, Star Spangled Media LLC, was formed only last month in New York.
They have spent over $500,000 on paid posts for Instagram and Facebook since 2019.
During the 2020 election, the accounts were used for voter registration and turnout ads.