by Caitlin Johnstone
June 5th, 2019
For as long as there has been human language, humans have been using it to manipulate one another.
The fact that it is possible to skillfully weave a collection of symbolic mouth noises together in such a way as to extract favors, concessions, votes and consent from other humans has made manipulation so common that it now pervades our society from top to bottom, from personal relationships between two people to international relationships between government agencies and the public.
This has made it very difficult to figure out what’s going on, both in our lives and in the world.
Here are some tips for navigating this complex manipulation-laden landscape, whether that be the manipulations you may encounter in your small-scale personal interactions or the large-scale manipulations which impact the entire world:
1 — Understand the fact that humans are storytelling animals, and that whoever controls the stories controls the humans. Mental narrative dominates human consciousness; thought is essentially one continuous, churning monologue about the self and what it reckons is going on in its world, and that monologue is composed entirely of mental stories.
These stories can and will be manipulated, on an individual scale by people we encounter and on a mass scale by skillful propagandists. We base our actions on our mental assessments of what’s going on in the world, and those mental assessments can be manipulated by narrative control.
2 — Be humble and open enough to know that you can be fooled. Your cognitive wiring is susceptible the same hacks as everyone else, and manipulators of all sorts are always looking to exploit those vulnerabilities.
It’s not shameful to be deceived, it’s shameful to deceive people. Don’t let shame and cognitive dissonance keep you compartmentalized away from considering the possibility that you’ve been duped in some way.
3 — Watch people’s behavior and ignore the stories they tell about their behavior. This applies to people in your life, to politicians, and to governments. Narratives can be easily manipulated and distorted in many different ways, while behavior itself, when examined with as much objectivity as possible, cannot be.
Pay attention to behavior in this way and eventually you’ll start noticing a large gap between what some people’s actions say and what their words say. Those people are the manipulators. Distrust them.
4 — Be suspicious of people who keep telling you what they are and how they are, because they’re trying to manipulate your narrative about them. Be doubly suspicious of people who keep telling you what you are and how you are, because they’re trying to manipulate your narrative about you.
5 — Learn to see how trust and sympathy are used by manipulators to trick people into subscribing to their narratives about what’s going on. Every manipulator uses trust and/or sympathy as a primer for their manipulations, because if you don’t have trust or sympathy for them, you’re not going to mentally subscribe to their stories.
This is true of mass media outlets, it’s true of State Department press releases which implore you to have sympathy for the people of Nation X, and it’s true of family members and coworkers. Once you’ve spotted a manipulator, your task is to kill off all of your sympathy for them and your trust in them, no matter how hard they start playing the victim to suck you back in.
6 — Be suspicious of anyone who refuses to articulate themselves clearly. Word salading is a tactic notoriously used by abusive narcissists, because it keeps the victim confused and unable to figure out what’s going on. If they can’t get a clear handle on what the manipulative abuser is saying, they can’t form their own solid position in relation to it, and the abuser knows this.
Insist on lucid communication, and if it’s refused to you, remove trust and sympathy. Apply this to people in your life, to government officials, and to 8chan propaganda constructs.
7 — Familiarize yourself with cognitive biases, the glitches in human cognition which cause us to perceive things in a way that is not rational. Pay special attention to confirmation bias, the backfire effect, and the illusory truth effect.
Humans have an annoying tendency to seek out cognitive ease in their information-gathering and avoid cognitive dissonance, rather than seeking out what’s true regardless of whether it brings us cognitive ease or dissonance.
This means we tend to choose what we believe based on whether believing it is psychologically comfortable, rather than whether it’s solidly backed by facts and evidence. This is a weakness in our cognitive wiring, and manipulators can and do exploit it constantly. And, again, be humble enough to know that this means you.
8 — Trust your own understanding above anyone else’s. It might not be perfect, but it’s a damn sight better than letting your understanding be controlled by narrative managers and dopey partisan groupthink, or by literally anyone else in a narrative landscape that is saturated with propaganda and manipulation.
You won’t get everything right, but betting on your own understanding is the very safest bet on the table. It can be intimidating to stand alone and sort out the true from the false by yourself on an instance-by-instance basis, but the alternative is giving someone else authority over your understanding of the world.
Abdicating your responsibility to come to a clear understanding of what’s going on in your world is a shameful, cowardly thing to do. Be brave enough to insist that you are right until such time as you yourself come to your own understanding that you were wrong.
9 — Understand that propaganda is the single most overlooked and under-appreciated aspect of our society. Everyone’s constantly talking about what’s wrong with the world, but hardly any of those discussions are centered around the fact that the public been manipulated into supporting the creation and continuation of those problems by mass media propaganda.
The fact that powerful people are constantly manipulating the way we think, act and vote should be at the forefront of everyone’s awareness, not relegated to occasional discussions in fringe circles.
10 — Respect the fact that the science of modern propaganda has been in research and development for over a century. Think of all the military advancements that have been made in the last century to get an idea of how sophisticated this science must now be.
They are far, far ahead of us in terms of research and understanding of the methods of manipulating the human psyche toward ends which benefit the powerful. If you ever doubt that the narrative managers could be advanced and cunning enough to pull off a given manipulation, you can lay that particular doubt to rest. Don’t underestimate them.
11 — Understand that western mass media propaganda rarely consists of full, outright lies. At most, such outlets will credulously publish the things that are told to them by government agencies which lie all the time. More often, the deception comes in the form of distortions, half-truths, and omissions. Pay more attention to discrepancies in things that are covered versus things that aren’t, and to what they’re not saying.
12 — Put effort into developing a good news-sense, a sense for what’s newsworthy and what’s not. This takes time and practice, but it lets you see which newsworthy stories are going unreported by the mass media and which non-stories are being overblown to shape an establishment-friendly narrative. When you’ve got that nailed down, you’ll notice “Why are they acting like this is a news story?” and “Why is nobody reporting this??” stories all the time.
13 — Be patient and compassionate with yourself when it comes to developing your narrative navigating skills. Like literally any skill set, you’ll suck at it for a while. If you learn you’ve been wrong about something, just take in the new information, adjust appropriately, and keep plugging away. Don’t expect to have mastered this thing before you’ve had time to master it. Like anything else, if you put in the hours you’ll get good at it.
14 — Find reliable news reporters who have a good sense for navigating the narrative matrix, and keep track of them to orient yourself and stay on top of what’s going on. Use individual reporters, not outlets; no outlet is 100 percent solid, but some reporters are pretty close on some specific subjects.
15 — Don’t let paranoia be your primary or only tool for navigating the narrative matrix. Some people’s only means of understanding the world is to become intensely suspicious of everything and everyone, which is about as useful as a compass which tells you that every direction is north.
Spend time in conspiracy and media criticism circles and you’ll run into many such people. Rejecting everything as false leaves you with nothing as true. Find positive tools for learning what’s true.
16 — Hold your worldview loosely enough that you can change it at any time in the light of new information, but not so loosely that it can be slapped out of your head by someone telling you what to think in a confident, authoritative tone. As Carl Sagan once said, “It pays to keep an open mind, but not so open your brains fall out.”
17 — Speaking of confident, authoritative tones, be suspicious of confident, authoritative tones. It’s amazing how much traction people can get with a narrative just by posturing as though they know that what they’re saying is true, whether they’re an MSNBC pundit or a popular conspiracy Youtuber. So many people are just plain faking it, because it works.
You run into this all the time in debates on online political forums; people come at you with a supremely confident posture, but if you push them to present their knowledge on the subject and the strength of their arguments, there’s not actually anything there.
They’re just accustomed to people assuming they know what they’re talking about and leaving their claims unchallenged, and it completely throws them off when someone doesn’t buy their feigned confidence schtick.
18 — Be aware that sociopaths exist. There are people who, to varying degrees, do not care what happens to others, and these are the types of people who will use manipulation to get their way whenever it serves them. If you don’t care about truth or other people beyond the extent to which you can use them, then there’s no disincentive to manipulating.
19 — Be aware of projection, and be aware of the fact that it cuts both ways: unhealthy people tend to project their wickedness onto others, while healthy people tend to project their goodness.
Don’t let your goodness trick you into thinking there aren’t monsters who will deceive and manipulate you, and don’t let sociopaths project their own sinister motives onto you by telling you how rotten you are. This mixes a lot of good people up, especially in their personal lives. Not everyone is good, and not everyone is truthful. See this clearly.
20 — Be suspicious of those who excessively advocate civility, rules and politeness. Manipulators thrive on rules and civility, because they know how to manipulate them. Someone who’s willing to color outside the lines and get angry at someone noxious even when they’re acting within the rules makes a manipulator very uncomfortable.
Often times those telling you to calm down and behave yourself when you are rightfully upset are manipulators who have a vested interest in getting you to adhere to the rules set they’ve learned to operate within.
21 — Meditation, mindfulness, self-inquiry and other practices are powerful tools which can help you understand your own inner processes, which in turn helps you understand how manipulators can manipulate you, and how they manipulate others. Just be sure that you are using them for this purpose, not for escapism as most “spiritual” types do.
You’re trying to become fully aware of what makes you tick mentally, emotionally and energetically; you’re not trying to become some vapid spiritual bliss bunny. The goal isn’t to feel better, the goal is to get better at feeling. Better at consciously experiencing your own inner world.
22 — Be relentlessly honest with yourself about your own inner narratives and the various ways you engage in manipulation. You can’t navigate your way through the narrative control matrix if you aren’t clear on your own role in it. Look inside and consciously take an inventory.
23 — Understand that truth doesn’t generally move in a way that is pleasing to the ego, i.e. in a way Hollywood scripts are written to appeal to. Any narrative that points to a Hollywood ending where the bad guy gets karate kicked into lava and the hero gets the girl is manufactured.
Russiagate and QAnon are both perfect examples of an egoically pleasing narrative with the promise of a Hollywood ending, either by Trump and his cohorts being dragged off in chains or by the “white hats” overcoming the Deep State and throwing all the Democrats and Never-Trumpers in prison for pedophilia. Ain’t gonna happen, folks.
24 — Try to view the world with fresh eyes rather than with your tired old grown-up eyes which have taught you to see all this as normal.
Hold an image in your mind of what a perfectly healthy and harmonious world would look like; the sharp contrast between this image and the world we have now allows you see through the campaign of the propagandists to normalize things like war, poverty, ecocide, and impotent electoral systems which keep seeing the same government behavior regardless of who people vote for. None of this is normal.
25 — Know that the truth has no political party, and neither do the social engineers. All political parties are used to manipulate the masses in various ways, and nuggets of truth can and do emerge from any of them. Thinking along partisan lines is guaranteed to give you a distorted view. Ignore the imaginary lines between the parties. You may be certain that your rulers do.
26 — Remain always aware of this simple dynamic: the people who become billionaires are generally the ones who are sociopathic enough to do whatever it takes to get ahead.
This class has been able to buy up near-total narrative control via media ownership/influence, corporate lobbying, think tank funding, and campaign finance, and are thus able to manipulate the public into consenting to agendas which benefit nobody but plutocrats and their lackeys. This explains pretty much every major problem that we are facing right now.
27 — Understand that nations are pure narrative constructs; they only exist to the extent that people agree to pretend that they do. The narrative managers know this, and they exploit the fact that most of us don’t. Take Julian Assange, perfect example: he was pried out of the embassy and imprisoned by an extremely obvious collaboration between the US, UK, Sweden, Ecuador, and Australia, yet they each pretended that they were acting as separate, sovereign nations completely independently of one another.
Sweden pretended it was deeply concerned about rape allegations, the UK pretended it was deeply concerned about a bail violation, Ecuador pretended it was deeply concerned about skateboarding and embassy cat hygiene, the US pretended it was deeply concerned about the particulars of the way Assange helped Chelsea Manning cover her tracks, Australia pretended it was too deeply concerned about honoring the sovereign affairs of these other countries to intervene on behalf of its citizen, and it all converged in a way that just so happened to look exactly the same as imprisoning a journalist for publishing facts.
You see this same dynamic constantly, whether it’s with military interventions, trade deals, or narrative-shaping campaigns against non-aligned governments.
28 — Understand that war is the glue which holds the US-centralized empire together. Without the carrot of military/economic alliance and the stick of military/economic violence, the US-centralized empire would cease to exist.
This is why war propaganda is constant and sometimes so forced that glaring plot holes become exposed; it’s so important that they need to force it through, even if they can’t get the narrative matrix around it constructed just right.
If they ceased manufacturing consent for the empire’s relentless warmongering, people would lose all trust in government and media institutions, and those institutions would lose the ability to propagandize the public effectively. Without the ability to propagandize the public effectively, our rulers cannot rule.
29 — Remember that when it comes to foreign policy, the neocons are always wrong. They’ve been so remarkably consistent in this for so long that whenever there’s a question about any narrative involving hostilities between the US-centralized power alliance and any other nation, you can just look at what Bill Kristol, Max Boot and John Bolton are saying about it and believe the exact opposite. They’re actually a very helpful navigation tool in this way.
30 — Notice how the manipulators like to split the population in two and then get them arguing over how they should serve the establishment.
Arguing over whether it’s better to vote Democrat or Republican, arguing over whether it’s better to increase hostilities with Iran and Venezuela or with Syria and Russia, over whether you should support the US president or the FBI, arguing over how internet censorship should happen and whom should be censored rather than if censorship should happen in the first place.
The longer they can keep us arguing over the best way to lick the imperial boot, the longer they keep us from talking about whether we want to lick it at all.
31 — Watch out for appeals to emotion. It’s much easier to manipulate someone by appealing to their feely bits rather than their capacity for rational analysis, which is why any time they want to manufacture support for military interventionism you see pictures of dead children on news screens everywhere rather than a logical argument for the advantages of using military violence based on a thorough presentation of facts and evidence.
You see the same strategy used in the guilt trips they lay on third-party voters; it’s all emotional hyperbole that crumbles under any fact-based analysis, but they use it because it works. They go after your heart strings to circumvent your head.
32 — Pay attention to how much propaganda goes into maintaining the propaganda machine itself. This is done this because propaganda is just that central to the maintenance of dominant power structures.
Much effort is spent building trust in establishment narrative management outlets while sowing distrust in sources of dissent. You’ll see entire propaganda campaigns built around accomplishing solely this.